In a recent article posted by Contently.com, Instagram is described as the ideal social media platform for advertisers. With over 800 million people using the app every month, it's no surprise that Instagram is the best way to reach a massive target audience. Advertising on the app can help a business raise awareness, consideration, and conversion. But just how powerful is this social media's marketing power?
Compared to similar social media platforms such as Snapchat and Twitter, Instagram takes the cake for having the most influence on shopping habits. The average cost of a sponsored post is $300, considering that Instagram users are more likely to make a buying decision based on something they saw on the site than any other social media. Advertisers are also beginning to invest in Instagram Influencers, which are users with several thousands of followers that influence buying decisions. Instagram advertising also has many targeting options, so those ads appearing on your newsfeed could be based on your location, demographics, or the accounts you are currently liking and following.
To learn more about just how powerful Instagram is for advertisers, be sure to check out the full article and infographic here!