So that's some of the history that you need to know about Instagram. Now, here comes the fun stuff. Here are 4 reasons why marketers think that Instagram is really good at using engagement for their users:
- It's mobile exclusive: It's very easy to use when you can edit images when you are on the move on the social media platform. That makes very attractive to people since it is the in the moment experience. It's very easy to use since you have a handful of posting options and the lovable "infinite scroll" of new content.
- The visual nature that Instagram offers: People that are using Instagram want to be able to see things, which is why visual marketing is very popular. The entire newsfeed is filled up with a horizontal span of images. It gives Instagram that level of formality to the user experience.
- The novelty: The reason why marketers are using Instagram for engagement is because of it's simplicity. The platform has done a heck of a job of attracting younger audiences with the majority being under the age of 30.
- It's function: Instagram operates their social media platform by their user experience since Instagram has the ability to post your photos to several social media networks like Facebook and Twitter. It maximizes their user base and it encourages people to interact more.
And that's a wrap to the Marketing Insider. I hope you guys gain a better understanding of what marketing is in the real world and in various industries. For those of you that are graduating like I am very soon, I wish you the best of luck in your future endeavors. For those of you that are coming back next year at GVSU, I really hope that you keep on learning all of the marketing news that is going on in the real world along with reading books that will make you smarter. It's been a great school year for AMA and I'm glad that I got to help you guys reach your goals and dreams that you desire. Enjoy the rest of your school year.
VP of Professional Development