At this week's meeting, Meahgan Pear from BDO, an international accounting firm, joined us at our meeting to discuss the various areas of Marketing, skills students need when graduating, and how to develop those skills. If you couldn't make it, here is what you missed:
What Is Modern Marketing?
In today's Marketing world, it is important to be a masterful story teller, transparent, and consumer centric. Marketing has evolved from a sales oriented industry, to one that is now heavily focused on the customer experience. Meahgan described the modern marketer as someone that works with data every day, designs customer experiences, tells better stories across all channels, adapts strategies to keep up with consumers, and constantly tries to create more simplicity for customers.
Modern Marketing Skills
To be competitive in today's job market, Meahgan listed many of the skills that are vital to be successful in a Marketing role. Here are a few of those that were mentioned:
How To Set Yourself Apart
To stay on top of trends in the industry, Meahgan recommended several blogs, books, to podcasts to read and listen to. She also provided a list of skills to develop and emphasize when applying for roles in Marketing:
Types of Marketing Positions
There are many titles and types of roles that fall under Marketing, so navigating your job search can be tricky. Depending on where your interests are, there are different types of jobs to suite you. Meahgan provided a list of several Marketing positions, here are a few: