Using social media platforms such as Facebook and Twitter can help small businesses reach to their potential customers.Customers communicate their brands from the use of social media. Having a strong social media marketing plan and presence on the web can grab a lot of interest. Having a basic social media marketing campaign like content and brand image planning will help can gain prospective customers on social media platforms.
Here are the 2 ways that you can reach potential customers through social media platforms:
1. Identify and capitalize on new trends: An example of this would be Pokemon Go this summer. Created by Niantic Labs and distributed by Nintendo, the app makes kids and adults wander around in search of creatures through their phones. Pokemon Go is being talked about even by people not playing the game, which has made it a major cultural phenomenon in such a short time. Pokémon Go is less than a month old, but it is already experiencing the same levels of daily interaction as Twitter, so brands are looking for ways to be a part of the craze on social platform. This new craze has offered a plethora of tangible benefits to marketers and brands alike to engage with existing as well as prospective consumers.
From cafes and gyms to local restaurants, everyone is jumping on the Pokemon bandwagon to try and engage with their customers in a more interactive way.
2. Creativity: A lot of businesses have used attention in a number of different ways. Some have used different marketing tactics. Other businesses are using social media to engage in their followers at a high level. eBay demonstrated their participation in the Pokemon Go trend by posting a photo on Instagram of Pokemon Goodies placed side by side. Amazon even used a smart marketing technique by showcasing battery dying issues due to the large usage of Pokemon Go. It has helped the brands out in new and exciting ways. Brands are coming up with out-of-the-box ideas to leverage those trends. This shift has helped out those brands to rely more on content creation and other tools than to spend money on advertising that is less time-consuming and efficient.