This week, we were joined by Pete Brand, the CEO and Co-Founder of Mindscape, a company that offers digital marketing services. Pete talked about his experience in marketing, how he got to where he is today, and the importance of what Mindscape does. Here were some of the highlights:
What does Mindscape do?
Mindscape is a company that offers digital marketing services including website design, inbound marketing strategies, performance optimization, and consulting. Pete told the story of how he co-founded and grew the company to what it is today. He then explained how consumers buy differently than they did 10 years ago, since the Internet has allowed consumers to have full access to information. In fact, 93% of buying decisions start with a visit to a search engine, so showing up in online searches is important for companies when attracting new leads.
The Buyer's Journey
Pete walked us through the stages of the buyer's journey, which is the process buyers go through in order to become aware of, evaluate, and purchase a product or service. By understanding this, companies can better sell to their consumers based on what stage they are in. The Buyer's Journey is as follows:
Inbound Marketing is Key
Pete described Inbound Marketing as a holistic way to attract visitors to your website. He explained how this approach can result in 67% lower cost per lead and compounding effect in which the content you produce never goes away, but continues to generate leads. An example of this could be blogging, which Pete stated leads to 126% more leads. He also stressed the importance of doing research on keywords and the language being used to find your website online, so that you can effectively make your business easier to find. Inbound Marketing is one of the services Mindscape offers their clients and has proven to be very successful in generating leads and sales.