Last week, forty members of the American Marketing Association attended the Chicago Firm Tour, where they spent the day learning about Marketing within three different companies and exploring the city. If you're interested in hearing the details of this trip to the Windy City, keep reading!
After an early morning departure from Grand Rapids, the first stop on our tour was Northwestern University, located in the city of Evanston. First off was a presentation and Q&A with members from the Athletics Marketing Department, followed by a tour of the football field and indoor training facilities. This portion of the tour was especially helpful for members interested in Sports Marketing.
Afterwards, the group headed back into the city to stop at Eataly, the world famous Italian marketplace. Members enjoyed an authentic, Italian lunch, followed by coffee and gelato. Members were then given a presentation by a Grand Valley Alumna, Daltyn Terpstra, on finding a job and career development. She also explained her role in Marketing Communications and what college experiences prepared her for this career.
To finish off our trip, members walked down the Magnificent Mile and across the Chicago River to Slack and Company, a B2B Marketing & Advertising Agency. The Agency's founder himself, Gary Slack, presented to our group on the definition of Marketing and how to develop ourselves as Marketing professionals. Thank you to everyone that joined us on this trip!