With the constant use of confusing buzzwords, Marketing can sometimes seem like another language. To avoid confusion and sound like the brightest marketer in the room, here's a list of some common industry words:
SEO: Otherwise known as "search engine optimization," this means maximizing the number of visitors to certain website by ensuring that the site appears high on the list of non-paid, search engine results. SEO can be accomplished by making a website friendly to search engines, finding keywords that generate traffic, and building links and marketing the value of your site.
Big Data: This is a large volume of data that businesses collect on a daily basis. Big Data can be analyzed for insights that lead to marketing decisions and strategies. Some examples of big data include client names, client locations, and client purchasing habits.
Content Amplification: This means helping your businesses content reach a wider audience. This includes simple techniques such as Facebook paid ads or leveraging a loyal email list to help spread a message.
Conversion: A marketing tactic that encourages a customer to take a specific action, such as if a customer abandons their shopping cart, a special offer may be displayed to convert the potential customer into a paying customer.
Gamification: This is the process of incorporating game-related elements into a service or software to encourage users to complete certain actions. An example is a progress bar on a website that moves as you complete certain actions such as filling out your birthday, linking your account to Twitter, etc.
Retargeting: This term means to show users ads for products or services that they had previously viewed but did not purchase. Without annoying the potential customer away, retargeting serves as a strategy to remind the user of a purchase they almost made that they might want to revisit. This might explain why items in your online shopping cart keep showing up on your Facebook feed!
Inbound Marketing: The concept of drawing people into your website and then capturing their attention. Examples of this are providing helpful information through a blog, gaining great reviews, and forming relationships with your customers through social media.
Like many industries, Marketing has trends that are constantly changing. Hopefully this quick guide helps you to feel more confident and well versed in your Marketing jargon!
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