The Presidential election is almost coming to an end and a lot of the country couldn't be happier about it. A lot of individuals and businesses are viewing the election in a different way. There are a lot of good marketing takeaways that we can take from this election.
So here are 5 marketing lessons that we can take from the election:
1. Target your ideal audience: Some people aren't going to vote for a certain party. You'll always find Donald Trump campaigning with his ideal audience, which happens to be white males without a college degree and they represent almost half of the white voters. You would find Hillary Clinton campaigning with her ideal audience, which happens to be women and minorities. It's something that businesses can learn from.
2. Social Media can be a killer: Donald Trump understands that social media can be a killer when you don't know how to use it correctly by damaging his campaign. Businesses need to make sure that they limit on what they post on social media.
3. Simple works best: Simplicity works best for appealing to a mass market. You can’t expect to succeed if you have a complex message that requires a lot of in-depth thought. An example of this is the slogan of "Make America Great Again" by Donald Trump. Your brand should have a simple message that will help you stand out from the crowd.
4. Your Email Subject Line Matters: Email marketing has played a huge role in the presidential election. Hillary Clinton has done a great job of emailing Democratic supporters on board. A successful use of the subject line for email marketing is Dinner with Bill ? because it got people interested in it.
5. Know Your Niche: The third party candidates of Ron Paul and Bernie Sanders have had the most supporters. Nothing is going to knock them off in the platforms and that is why they have a presence in those platforms. It can demonstrate a number of principles businesses can learn from. Stick to your gums and stick to your niche.
And here are the entry level jobs of the week:
1. Mortgage Banker at Quicken Loans: You would be responsible for things such as selling mortgages to first time homebuyers or refinance, their job is secure the sale. This job is for b usiness and communication majors, but it can be for any student that is graduating either December 2016 or April 2017. You can find this position on the website. It is 55-65 hours a week.
2. Rock Connections is looking someone that has a passion for customer service, that has exceptional communication skills. They have to be comfortable with rejection and difficult people. Someone that would be happy in a call center environment. Communication Studies majors are welcome, but it can be for all majors.
3. Business Advisor at RapidAdvance: They are looking for someone that has strong sales skills for those interested in business or marketing. They will need to be able to deal with rejection and think quickly. This job is for any business or finance major, but all majors are welcome.
Email Samantha Cappello at email@example.com if your interested.
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