1. Learn more about the U.S. Small Business Administration- they are an amazing group since they have so many resources. In addition to connecting with small businesses that need lenders, they offer a bunch of information such creating a marketing plan, the relationship between marketing and sales, and how to set a marketing budget.
2. Use Social Media, but don't over do it- Using a ton of social media is the number one mistake that entrepreneurs make with social media marketing. Begin by sticking with a small number of social media channels that are going to help your business.Then stick to messaging that’s closely related to the core value proposition of your business. Facebook is great because it can target customers based on local geographies and other parameters. Yes, it is a little old fashioned, but it is like the yellow pages of the internet age and it can help you connect with people directly.
3. Take Advantage of the Cloud- The best thing about being a newer and smaller business is that you're not handcuffed by the same technology investments as your older, larger competition. Cloud services are easy to start up since they allow you to create graphic designs for social media and other marketing efforts.
4. Protect your Data- You're going to be generating a ton of data about orders, seasonal spikes in sales, customer preferences, contact information, and so much more. It will fuel your marketing efforts as a way to save your data from being lost. When you have a cloud backup, it will protect your data from things such as malware and computer theft.
And here is your internship opportunity of the day:
Van Andel Arena is looking for a marketing intern for the summer. This internship would start in May and end in August with the option to extend it. You would be doing things such as distributing and writing press releases, creating promotional material for upcoming events, and distribute posters and flyers. It is a stipend pay internship. If you are interested in this opportunity, please email your resume and cover letter to Alison Goodyke at email@example.com. No phone calls.