#1: Dunkin Donuts
This famous donut shop has over 3,100 locations in 30 countries outside of the United States. In order to satisfy all of their global customers, Dunkin has evolved its menu to meet the needs of all of their customers' sweet tooth. Some of their famous options include the Green Tea Mochi Ring Donut in China and Korea's Grapefruit Coolata. The company's ability to take classic menu items and cater them to different cultures have lead to their success internationally.
#2: Red Bull
Although you might not be aware, Red Bull is in fact an Austrian brand. In order o become internationally recognized, Red Bull hosts extreme sports events everywhere from the Grand Prix in Indianapolis to the Red Bull Soapbox Race in Asia. This tactic has been hugely successful not only in spreading brand awareness, but also in creating an identity as an enabler of thrilling events, which resonates with and engages extreme sport enthusiasts.
Coca-Cola is a great example of a large, well known company that focuses a lot of time and money on small-scale charity efforts. The company sponsors movements to improve schools and provide meals in third world countries. They have also helped build 650 clean water installations in a rural village in Egypt. These efforts help the brand stick to selling an emotion, happiness, no matter which country it is in.
With locations in over 117 countries, it's no secret that McDonald's has successfully adopted their marketing and advertising to different cultures. Similar to Dunkin Donuts, McDonald's alters their products to suit local eating habits. In Japan, drink and burger sizes are considerably smaller compared to the United States. They also offer completely new products to meet the local culture's preferences, such as macarons in France.
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