Last week, forty members of the American Marketing Association attended our Chicago Firm Tour, where they spent the day learning about Marketing within three different companies and exploring the city. If you're interested in hearing the details of the day in the Windy City, keep reading!
After an early morning departure from Grand Rapids, the first stop on our tour was Northwestern University, located in the city of Evanston. First off was a presentation and Q&A with members from the Athletics Marketing Department, followed by a tour of the football field and indoor training facilities. This portion of the tour was especially interesting for members interested in Sports Marketing.
Afterwards, the group headed back into the city where we then stopped at Eataly, the world famous Italian marketplace. Here we enjoyed an authentic, Italian lunch, followed by coffee and gelato. Members were then given a presentation by a Grand Valley Alumna, Daltyn Terpstra, whose role is in Marketing Communications on her job and career development.
To finish off our trip, members walked down the Magnificent Mile and across the Chicago River to a Slack and Company, a B2B Marketing & Advertising Agency. The Agency's founder himself, Gary Slack, presented to our group on the definition of Marketing and how to develop ourselves as Marketing professionals. Thank you to everyone that joined us on this trip!
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